Ultra Music Festival
Ultra Music Festival is an annual outdoor electronic music festival that takes place during March in the city of Miami, Florida. The festival was founded in 1999 by Russell Faibisch and Alex Omes and is named after the 1997 Depeche Mode album, Ultra.
Ultra Music Festival is held in Downtown Miami at Bayfront Park. It was a one-day festival from 1999 to 2006, then grew into a two-day weekend event from 2007 to 2010. Since 2011, Ultra has taken place across three days (Friday through Sunday) during the month of March. In 2012, a record attendance of 155,000 people attended the festival. In 2013, for the first time in Ultra’s history, the festival took place across two consecutive weekends welcoming a combined attendance of 330,000 people. In 2014, the festival returned to its original one weekend format, selling out pre sale tickets in under five minutes. The most recent edition of Ultra, in 2017, welcomed 165,000 people to the festival.
As of 2016, Ultra Music Festival is home to seven stages that span the picturesque Bayfront Park which include the Main Stage, the Live stage, the MegaStructure, the Worldwide stage, the UMF Radio stage, the Resistance stage, and the Oasis stage. Although they share names, Ultra Music Festival was not directly tied to Ultra Records, an electronic music record label. However, the two entities did announce a "global alliance" in August 2012, which would allow them to collaborate on marketing and cross-promotion. Other Ultra Worldwide festivals and events take place across the world in locations like Cape Town & Johannesburg, South Africa; Seoul, Korea; Singapore, Singapore; Tokyo, Japan; Hvar and Split, Croatia; Mexico City, Mexico; Rio de Janeiro, Brazil; Bogotá, Colombia; and many other destinations. At the end of Ultra Music Festival 2017, it added two more countries: India and Australia. The twentieth edition of Ultra Music Festival will be taking place March 23–25, 2018.
Attendance figures depict total attendance over the length of the festival.
|1999 - 2000||10,000||South Beach, Miami Beach|
|2001||21,000||Bayfront Park, Downtown Miami|
|2006||40,000+||Museum Park, Downtown Miami|
|2012||165,000||Bayfront Park, Downtown Miami|
*2013 Attendance reflects the festival's 15th Anniversary in which Ultra Music Festival was held over two weekends rather than one.
In 2008, Ultra began Ultra Worldwide — starting with Ultra Brasil, which took place in São Paulo, Brasil, now moving to Rio de Janeiro in 2016. Since then, Ultra has debuted worldwide festivals in Buenos Aires, Argentina ; Santiago, Chile (Ultra Chile); Seoul, Korea (Ultra Korea); Johannesburg and Cape Town, South Africa (Ultra South Africa); Tokyo, Japan (Ultra Japan); Bali, Indonesia (Ultra Bali); Singapore, Singapore (Ultra Singapore); and Ibiza, Spain (Ultra Ibiza). In July 2013, Ultra Worldwide debuted Ultra Europe, also known as Destination Ultra, which takes place across the span of a week throughout different venues across Croatia.
2012 began the event concept entitled Road to Ultra, which are single-day, single-stage events. Road to Ultra events have taken place in Thailand, Korea, Japan, Taiwan, Colombia, Paraguay, Puerto Rico, Macau, Chile, Bolivia, and Peru. In 2016, Road to Ultra took place in Hong Kong for the first time, at the West Kowloon Cultural District.
During the 2017 edition of Ultra Miami, it was announced that India and Australia will host Road to Ultra events starting in 2017. In India, Road to Ultra: India will take place in New Delhi during September 2017 and Mumbai during February 2018. As for Australia, the Road to Ultra: Australia will take place at Melbourne in February 2018. Also included in the announcement is the debut of Ultra China, a two-day festival taking place at Shanghai, China on September 9–10, 2018. In late May, it was announced that Ultra Mexico would take place in Mexico City at the Foro Pegaso on October 6–7, 2018.
Ultra Music Festival attracts thousands of visitors from all over the world. Most visitors stay at hotels within the neighborhoods of Downtown Miami or Brickell. This is the most convenient option for attending the festival. Other popular neighborhoods include the Omni and Edgewater, which are both convenient options as well, they are also walking distance from Bayfront Park. Some visitors get hotel accommodations in South Beach. However, reaching South Beach from Ultra Music Festival can be problematic due to traffic, congestion, and expensive transportation options, making it a less popular option. Metrobus routes S, C and 120 connect Ultra directly to South Beach.
Festival attendees are encouraged not to drive to the festival, as parking is scarce and can be very costly. Instead, most visitors take the Miami Metrorail or Metrobus. The nearest Metrorail station is Government Center. Additionally, the free Metromover provides transportation throughout Downtown Miami and Brickell. As of 2016, train and bus service has been extended until 2:00 AM during the weekend of Ultra Music Festival.